SUPERDRY BRAND IDENTITY

In Autumn/Winter 2020, Superdry unveiled a bold rebrand in partnership with North Design, aligning the brand's visual identity with its rich heritage and forward-thinking vision. The new look emphasized a modern, cohesive aesthetic that reflects the brand’s commitment to quality, innovation, and cultural fusion. This rebrand also introduced six distinct sub-brands, each designed to appeal to different consumer needs, from performance wear to premium collections, reinforcing Superdry’s ability to adapt to evolving trends while staying true to its roots.